Aqua Tierra Sugar Free flavoured water with Little Mix
Agua Tierra planned to launch sugar free flavoured waters in the UK and were partnered with Little Mix as the brand ambassadors.
Carl was the lead director of a photoshoot of Little Mix for the campaign in Manchester Arena. The images were to be used across all media and promotional materials.
The campaign strategy was ATL & social led with Little Mix as brand ambassadors at the forefront of the campaign.
A week before the campaign launch date, it was unfortunately cancelled. Agua Tierra lacked the funding to proceed.