JTI employs more than 50k people worldwide. They invest heavily in programmes which encourage staff retention and are consistently accredited in Europe as a leading company for employee welfare. they are consistently accredited as a leading company for employee welfare. This commitment to their workforce works.
Power Up.
Power Up is essentially an employee ‘listening strategy’ designed to harness employees ideas through feedback.
This could have potentially been a piece of dry rational reasearch but we used fluid, emotive typography, playful human expressions with a killer sign.
The Results: An unprecedented number of employees engaged in the programme. Power Up is now viewed as a benchmark for JTI Corporate Communications.